Online dating statistics 2026: New Zealand and the world

Name: The State of Online Dating 2026
Creator: DatingScout
License: https://creativecommons.org/licenses/by/4.0/

Country vs country

vs.

The online dating industry in numbers

13.67 billion NZD

combined annual revenue of 72 companies

5.81 billion NZD

Match Group, the biggest company

3.1 billion NZD

Tinder, the biggest single service

55%

earned by companies from USA

Full online dating industry market analysis →

Findings worth a headline

New Zealand
40.8% of online daters in New Zealand want a long-term relationship in 2026; Hungary leads worldwide with 69.7%, Singapore is lowest at 31.6%.
New Zealand
22.8% of people looking for a dating site in New Zealand in 2026 are not single (married, in a relationship or “it’s complicated”); worldwide it peaks at 37.6% in Italy and is lowest at 15.3% in France.
New Zealand
19.5% of online daters in New Zealand want casual dating in 2026, 40.8% a long-term relationship; casual outranks long-term only in Italy (32.5% vs 32.4%); Spain (38.8% vs 36.6%).
World
62% of online daters in 2026 have never met a match in person; 38% have met at least one person and 4.7% say a relationship came out of online dating.
World
17.3% of women aged 18 to 29 looking for a dating site in 2026 name sugar dating as their goal, compared with 1.2% of women aged 45 and older.
New Zealand
30.7% of people looking for a dating site in New Zealand in 2026 are women and 69.3% are men; worldwide the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).
World
13.67 billion NZD is the combined annual revenue of the 72 companies behind the dating services DatingScout reviews; Match Group alone earns 43% of it.

What singles search online

Relationship goals

Long-term relationships

40.8%

–

Casual relationships

19.5%

–

Flirting and fun dates

11.8%

–

Exploring my options

13.9%

–

Swinging & Open Relationships

4.9%

–

BDSM & Fetish dating

3.7%

–

Sugar Dating

5.4%

–

Polyamorous relationships

–

Share who want a long-term relationship, by country

Hungary

69.7%

Denmark

65.9%

Sweden

59.2%

Brazil

51.9%

Finland

51.4%

Austria

46.8%

France

46.7%

Switzerland

46.1%

Germany

44.3%

New Zealand

40.8%

39.5%

USA

38.3%

Spain

36.6%

Netherlands

35.7%

Australia

34.9%

Hong Kong

34.5%

Italy

32.4%

Singapore

31.6%

Italy and Spain are the editions where casual outranks long-term (32.5% vs 32.4%, 38.8% vs 36.6%). In Brazil, Denmark, Finland, Hungary and Sweden more than half of all online daters want commitment.
DatingScout, The State of Online Dating 2026

Cheating? Not everyone searching is single

Relationship status

New Zealand

Single77.2%–

Married10.1%–

It’s Complicated7.8%–

In a Relationship4.9%–

22.8%New Zealand

of online daters say they are not single: married, in a relationship, or “it’s complicated”.

Share of online daters who already have a partner, by country

Italy

37.6%

Switzerland

33.5%

Germany

31.2%

Netherlands

29.6%

Singapore

29.6%

Austria

28.8%

Australia

27.2%

Hong Kong

26.3%

26%

Spain

23%

New Zealand

22.8%

USA

21.8%

Finland

21.4%

Brazil

20.8%

Sweden

19.1%

Denmark

18.2%

Hungary

17%

France

15.3%

Italy (37.6%) has the most attached searchers, followed by Switzerland 33.5% and Germany 31.2%. France is the outlier at 15.3%.
DatingScout, The State of Online Dating 2026

Countries compared: where commitment is the norm

Want a long-term relationship

40.8%New Zealand

38.3%USA

Want casual dating

19.5%New Zealand

21.1%USA

Men / women ratio

MenWomen

New Zealand

69%

31%

USA

70%

30%

Average age

44.5New Zealand

39.5USA

Not single

22.8%New Zealand

21.8%USA

All countries

Rank by

Country	Long-term	Casual dating	Men / women	Avg. age	Not single
Hungary	69.7%	17.9%	55 / 45	45.8	17%
Denmark	65.9%	18.9%	58 / 42	50.1	18.2%
Sweden	59.2%	15.7%	59 / 41	49.5	19.1%
Brazil	51.9%	24.8%	57 / 43	43.6	20.8%
Finland	51.4%	22.1%	76 / 24	47.7	21.4%
Austria	46.8%	24.3%	75 / 25	45.5	28.8%
France	46.7%	35%	70 / 30	41.1	15.3%
Switzerland	46.1%	24.6%	74 / 27	46.8	33.5%
Germany	44.3%	23.9%	76 / 24	46.2	31.2%
New Zealand	40.8%	19.5%	69 / 31	44.5	22.8%
UK	39.5%	22.7%	72 / 28	44.6	26%
USA	38.3%	21.1%	70 / 30	39.5	21.8%
Spain	36.6%	38.8%	80 / 20	42.6	23%
Netherlands	35.7%	18.8%	79 / 22	47.4	29.6%
Australia	34.9%	28.2%	77 / 23	45.8	27.2%
Hong Kong	34.5%	20.5%	75 / 25	37.2	26.3%
Italy	32.4%	32.5%	77 / 23	47	37.6%
Singapore	31.6%	22.9%	73 / 27	35.6	29.6%

Does online dating actually work?

People met in person via online dating

Nobody yet

–

1 to 3 people

–

4 to 10 people

–

More than 10 people

–

A relationship came out of it

–

Reading the numbers

5 in 8

say the conversation stays chat only: they have never met an online match in person.

38%

have met at least one person; 4.9% have met more than ten.

4.7%

say a relationship came out of it, roughly one in 8 of those who met someone.

Sugar dating, swinging & BDSM: who wants what

Swinging & Open Relationships

4.9%New Zealand–

BDSM & Fetish dating

3.7%New Zealand–

Sugar Dating

5.4%New Zealand–

Polyamorous relationships

0%New Zealand–

Men vs. women: New Zealand

MenWomen

Swinging & Open Relationships

5.2%

4.1%

men 1.3× as often

BDSM & Fetish dating

4.3%

2.2%

men 2× as often

Sugar Dating

8.6%

women 2.2× as often

Polyamorous relationships

equal

17.3% of women aged 18-29 name sugar dating as their goal, among women 45 and older it is just 1.2%.
DatingScout, The State of Online Dating 2026

What rules someone out instantly

Deal-breakers

Uses drugs

–

Drinks too much

–

Has high debt

–

Is significantly overweight

–

Smokes regularly

–

Wants an open relationship

–

Has an OnlyFans account

–

Still lives with parents

–

Spends hours a day on social media

–

Is unemployed

–

Cheated in a past relationship

–

Has had many sexual partners

–

None of these

–

Is too short for me

–

Goes to therapy

–

Has opposite political views

–

Already has children

–

Doesn’t want children

–

Has a different religion

–

Asked what rules a match out instantly, only 14.3% say none of these applies. The top deal-breaker, “Uses drugs”, is named by 51.2%, 7 times as often as “Has a different religion” (7.2%).
DatingScout, The State of Online Dating 2026

Would you date someone who…

Men vs. women: yes or no: World

YesNo

Would you be in a relationship with someone who publishes erotic content on OnlyFans? World

Men

54.8%

45.2%

Women

28.6%

71.4%

Could you imagine an open relationship? World

Men

55.2%

44.8%

Women

41%

59%

Would you date someone who cheated in a previous relationship? World

Men

73.3%

26.7%

Women

57%

43%

Would you date someone who smokes regularly? World

Men

67.1%

32.9%

Women

47.7%

52.3%

Would you date someone who is currently unemployed? World

Men

81.1%

18.9%

Women

44.1%

55.9%

Would you date someone who earns much less than you? World

Men

91%

Women

63.8%

36.2%

Would you date someone with completely different political views? World

Men

81.1%

18.9%

Women

68.4%

31.6%

Would you date someone who uses AI to write their dating messages? World

Men

45.4%

54.6%

Women

37.8%

62.2%

Would you date someone who has children from a previous relationship? World

Men

71.5%

28.5%

Women

72.3%

27.7%

New Zealand: not enough answers yet, the world is shown

Does it matter to you how many people your partner has slept with?

World

Men

65%

9.8%

20.3%

Women

42.7%

11.5%

39.6%

No, not at all65%42.7%
Yes, I prefer little sexual experience9.8%6.3%
Yes, a high number would rule them out4.9%11.5%
I don’t want to know the number20.3%39.6%

New Zealand: not enough answers yet, the world is shown

How much older or younger may your partner be?

World

Men

26.2%

21.7%

15.2%

36.9%

Women

34%

28.2%

31.1%

About my age (up to 5 years)26.2%34%
Up to 10 years older or younger21.7%28.2%
More than 10 years is fine15.2%6.8%
Age doesn’t matter36.9%31.1%

New Zealand: not enough answers yet, the world is shown

Do you want to get married one day?

World

Men

22.3%

32.3%

29.7%

15.7%

Women

34.7%

37.6%

13.9%

Yes, definitely22.3%34.7%
Maybe, with the right person32.3%37.6%
No, marriage isn’t for me29.7%13.9%
I don’t care either way15.7%13.9%

New Zealand: not enough answers yet, the world is shown

Who should pay on the first date?

World

Men

19.4%

43%

33.3%

Women

21.4%

24.5%

49%

Whoever asked for the date19.4%21.4%
The man43%24.5%
Split the bill33.3%49%
Whoever earns more4.2%5.1%

New Zealand: not enough answers yet, the world is shown

How tall should your partner be at least?

World

Men

59.5%

19.8%

9.1%

Women

25.5%

23.6%

19.8%

12.3%

8.5%

Height doesn’t matter59.5%25.5%
At least 160 cm19.8%7.5%
At least 170 cm9.1%23.6%
At least 175 cm5.8%19.8%
At least 180 cm2.5%12.3%
At least 185 cm1.2%8.5%
At least 190 cm2.1%2.8%

New Zealand: not enough answers yet, the world is shown

And how tall are you?

World

Men

10.3%

12.4%

39.7%

30.2%

Women

17.9%

41.5%

34%

Under 160 cm10.3%17.9%
160 to 169 cm12.4%41.5%
170 to 179 cm39.7%34%
180 to 189 cm30.2%2.8%
190 cm or more7.4%3.8%

New Zealand: not enough answers yet, the world is shown

What they want in a partner

Most-wanted personality traits

Sense of humor

60.3%

–

Open-minded

52.6%

–

Compassionate

50.4%

–

Verified profile

37.4%

–

Loves traveling

32.2%

–

Enjoys cooking

30.2%

–

Into music/musician

26.2%

–

Homeowner

27.2%

–

Family-oriented

26.4%

–

Enjoys reading

20.8%

–

Most-wanted physical traits

Long hair

30.9%

–

Slim build

33.1%

–

Doesn’t matter

35.6%

–

Athletic build

32.8%

–

Curvy

26.6%

–

Short hair

28.9%

–

Tall

30.3%

–

Clean-shaven

20.2%

–

Short

12.6%

–

Tattoos

13.7%

–

Where men and women differ most in what they want in a partner: New Zealand

MenWomen

Share of men and of women who want this trait in a partner, sorted by the gap in percentage points.

Partner: Homeowner

19.4%

43.7%

Partner: Family-oriented

19.9%

40.5%

Partner: Verified profile

31.3%

51.8%

Partner: Enjoys reading

14.9%

33.3%

Partner: Loves traveling

26.3%

44.1%

Partner: Sense of humor

54.9%

72.5%

Partner: Compassionate

44.9%

61.7%

Partner: Enjoys cooking

26.1%

38.7%

Who’s actually dating online

69.3%New Zealand

men

30.7%New Zealand

women

45New Zealand

years old on average

34.6%New Zealand

Millennials, the largest generation

Age

11.2%

–

20.1%

–

16.4%

–

23.4%

–

18.4%

–

10.5%

–

18-24

25-34

35-44

45-54

55-64

65+

Generation

Gen Z

21.1%

–

Millennials

30.3%

–

Gen X

34.1%

–

Baby Boomers

14.5%

–

Men / women, by country

Hungary

55 / 45

Brazil

57 / 43

Denmark

58 / 42

Sweden

59 / 41

New Zealand

69 / 31

France

70 / 30

USA

70 / 30

72 / 28

Singapore

73 / 27

Switzerland

74 / 27

Austria

75 / 25

Hong Kong

75 / 25

Finland

76 / 24

Germany

76 / 24

Italy

77 / 23

Australia

77 / 23

Netherlands

79 / 22

Spain

80 / 20

MenWomen

69.3% men, 30.7% women among the online daters in New Zealand in 2026; Hungary has the most balanced pool at 55 / 45, Spain the most male-heavy at 80 / 20.
DatingScout, The State of Online Dating 2026

Average age, by country

Denmark

Sweden

Finland

Netherlands

Italy

Switzerland

Germany

Australia

Hungary

Austria

New Zealand

Brazil

Spain

France

USA

Hong Kong

Singapore

Hungary (45.4%) is closest to gender parity, followed by Brazil 43.3% and Denmark 41.6%. Singapore has the youngest respondents at 35.6 years on average, Denmark the oldest at 50.1.
DatingScout, The State of Online Dating 2026

Children: have them, want them?

Children

I have children, no more planned

–

No children, and I don’t want any

–

No children, and I want them

–

Undecided

–

I have children and want more

–

38.7% already have children; 27% want children or more of them. 23.6% are decided against.
DatingScout, The State of Online Dating 2026

Education, work & background

Education

College Graduate/Bachelor’s Degree

32%

–

Postgraduate (Master’s or PhD)

13.6%

–

High School Graduate

18%

–

Some College

12.7%

–

Vocational/Technical Training

11.1%

–

Other

12.7%

–

Work status

Full-time Employee

50.1%

–

Part-time Employee

11.4%

–

Unemployed

13.1%

–

Entrepreneur

11.5%

–

Freelancer

12.1%

–

Retired

1.7%

–

Ethnicity

White

64.6%

–

Asian

7.8%

–

Mixed/Other

18.2%

–

Latin

1.7%

–

Black

1.3%

–

Indian

5.4%

–

Arabic

–

Free or paid? How singles use dating apps

Time available for dating

I can spend a few hours a week

43.7%

–

I have plenty of time to dedicate

37.8%

–

I have limited time

18.4%

–

Preferred type of dating site

Free with ads

46.5%

–

Affordable options

36.9%

–

Premium features

16.6%

–

19% would pay for premium features; 47% prefer free with ads.
DatingScout, The State of Online Dating 2026

How big is the online dating industry? Revenue, companies and brands

The most comprehensive online dating revenue analysis on the internet

13.67 billion NZD

combined annual revenue of 72 companies

5.81 billion NZD

Match Group, the biggest company

3.1 billion NZD

Tinder, the biggest single service

55%

earned by companies from USA

Online dating industry revenue 2026: who earns the 13.67 billion NZD? Match Group takes 43% of a market of 72 companies

Match Group

+12

43%

5.81 billion NZD

Hello Group

Momo

18%

2.47 billion NZD

Bumble Inc

FruitzBumble For Friends

12%

1.61 billion NZD

Grindr Inc

733.2 million NZD

FriendFinder Networks Inc.

526.1 million NZD

ParshipMeet Group

517.8 million NZD

66 other companies

+166

15%

2 billion NZD

The biggest dating companies by revenue, latest fiscal year

Match Group

5.81 billion NZD

Hello Group

2.47 billion NZD

Bumble Inc

1.61 billion NZD

Grindr Inc

733.2 million NZD

FriendFinder Networks Inc. *

526.1 million NZD

ParshipMeet Group

517.8 million NZD

Spark Networks

312.9 million NZD

PE Digital GmbH

200.1 million NZD

Ruby Life Inc. *

138.3 million NZD

Feeld

137.3 million NZD

SDC Media LLC *

130.4 million NZD

Matrimony.com Limited

91.2 million NZD

Digital Innovation Network Sp. z o.o.

66.5 million NZD

HAPPN

65.7 million NZD

People Interactive (India) Private Limited *

60 million NZD

The biggest dating services by revenue

Tinder

3.1 billion NZD

Bumble

1.3 billion NZD

Hinge

1.15 billion NZD

Grindr

733.2 million NZD

Badoo

304.3 million NZD

Pure

166.7 million NZD

Feeld

137.3 million NZD

SDC *

130.4 million NZD

Yubo

109 million NZD

Milfarea

66.5 million NZD

Happn

65.7 million NZD

C-Date

54.2 million NZD

Where dating revenue is earned: by the companies' home country

USA

7.51 billion NZD

Germany

816.3 million NZD

388.2 million NZD

India

201.9 million NZD

Luxembourg

99.8 million NZD

France

75.4 million NZD

Poland

66.5 million NZD

Russia

29.5 million NZD

Finland

21.9 million NZD

Switzerland

21.1 million NZD

Companies from USA earn 7.51 billion NZD of the 13.67 billion NZD: 55% of the market. Germany is a distant second with 816.3 million NZD.
DatingScout, The State of Online Dating 2026

Revenue of the listed companies, 2020 to 2025

billion NZD per fiscal year

Companies in the chart

Match GroupHello GroupBumble Inc

Revenue by service, 2020 to 2025

billion NZD per fiscal year

Show the revenue of

TinderBumbleHinge

The companies behind the dating services in New Zealand

top 15 companies

Company	Services on this site	Revenue
Match GroupUSA	Match, Hinge, Her, OkCupid, Plenty of Fish, Tinder, ChristianMingle, Pairs, Meetic ES, Azar DE, The League, Chispa, BLK, OurTime, Zusammen.de DE, Lexa NL, BlackPeopleMeet, Lavalife, Chemistry, DateHookUp, BBPeopleMeet, LDSPlanet, BlackChristianPeopleMeet, SeniorBlackPeopleMeet, LoveAndSeek, IndiaMatch, Upward, Stir	5.81 billion NZD2025
Bumble IncUSA	Badoo, Bumble, Fruitz, Bumble For Friends, Hot or Not DE, Chappy DE	1.61 billion NZD2025
Grindr Inc	Grindr	733.2 million NZD2025
FriendFinder Networks Inc.USA	Adultfriendfinder, Collarspace, Sexfinder	526.1 million NZD2026 *
ParshipMeet GroupGermany	eharmony, Skout, MeetMe!, Tagged, Parship, ElitePartner DE, Lovoo, eDarling DE, GayParship, AcademicSingles.ch DE	517.8 million NZD2025
Spark NetworksUK	Zoosk, SilverSingles, Jdate, AttractiveWorld, LDS Singles, 60sDating, Lov, SilberSingles DE, EliteRencontre FR, ElitSinglar SV, Partner med Niveau DA, Elittars HU	312.9 million NZD2022
Ruby Life Inc.Canada	Ashley Madison, ePassion	138.3 million NZD2026 *
SDC Media LLCUSA	SDC	130.4 million NZD2026 *
Matrimony.com LimitedIndia	BharatMatrimony, Kerala Matrimony, Tamil Matrimony, Doctors Matrimony	91.2 million NZD2025
HAPPNFrance	Happn	65.7 million NZD2024
Interdate SALuxembourg	C-Date, C Date ES	54.2 million NZD2025
be2 S.à r.l.Luxembourg	be2, Singles50, 30sDating, Zusammen.at DE, Solteros50 ES, Solteros con Nivel ES, 50sdating, VerliebtAb40 DE, KultivierteSingles DE, Single40sDating, Single60sDating, Zusammen.ch DE	45.5 million NZD2025
F & P GmbHGermany	JOYclub, Joyce DE	45.4 million NZD2022
Boranu Online B.V.Netherlands	iDates	45.3 million NZD2026 *
Symbios Solutions LimitedUK	Swinging Heaven	39.4 million NZD2026 *

How we get this revenue data

45 companies

Published figures, taken from annual reports, stock exchange filings and the company registers of each home country, latest fiscal year available.

27 companies *

Modelled by us where nothing is published: from visitor numbers, the published revenues of comparable companies, stock market data, company size and growth trends.

72 companies

Every company behind a dating service we review, checked again every month and converted at a fixed yearly rate. Quote freely with a link to this page.

* Estimate. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into NZD at a fixed yearly rate. Free to quote with a link to this page.

Quick answers, ready to quote

What percentage of online daters want a long-term relationship?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 40.7% of people looking for a dating site want a long-term relationship and 23.8% want something casual; the share wanting commitment ranges from 31.6% in Singapore to 69.7% in Hungary.

Which country has the most commitment-minded online daters?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), Hungary has the highest share of online daters seeking a long-term relationship at 69.7%, followed by Denmark (65.9%) and Sweden (59.2%); Singapore has the lowest at 31.6%.

How many people on dating sites are not single?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 25.6% of people searching for a dating site are not single: 12.2% are married, 6% in a relationship and 7.4% say “it’s complicated”; the share peaks at 37.6% in Italy and is lowest in France at 15.3%.

What is the average age of online daters?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the average online dater is 43 years old (median 43); Millennials is the largest generation at 34.6%, and the average age ranges from 35.6 in Singapore to 50.1 in Denmark.

What is the gender split on dating sites?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 70.9% of people looking for a dating site are men and 27.4% are women; the most women are found in Hungary (45.4%), the fewest in Spain (19.7%).

How many online daters actually meet someone in person?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 62% of online daters have never met a match in person, 38% have met at least one person, 4.9% have met more than ten, and 4.7% say a relationship came out of online dating.

What is the biggest deal-breaker in dating?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most common dating deal-breaker is “Uses drugs”, named by 51.2% of online daters, followed by “Drinks too much” (38.6%) and “Has high debt” (37.7%); only 14.3% have no deal-breaker at all.

Would people be in a relationship with someone with an OnlyFans account?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 47.8% of online daters would be in a relationship with someone with an OnlyFans account outright or under conditions, 52.3% would rather not or never.

What do online daters look for in a partner?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), the most wanted partner traits are “Sense of humor” (51.4%) and “Open-minded” (49.8%), ahead of any physical trait; the most wanted physical trait is “Long hair” at 39.7%.

How common is sugar dating?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 3.9% of all online daters name sugar dating as a goal, rising to 17.3% among women aged 18 to 29 and falling to 1.2% among women 45 and older.

Will online daters pay for a dating app?

According to the State of Online Dating 2026 by DatingScout (online daters surveyed worldwide), 19% of online daters are willing to pay for premium features, 34.1% want affordable options and 47% prefer a free service with ads.

How big is the online dating industry?

According to the State of Online Dating 2026 by DatingScout, the 72 companies behind the dating services it reviews earn a combined 13.67 billion NZD a year; Match Group is the largest with 5.81 billion NZD (43% of the total), and companies from USA account for 55% of industry revenue.

What is the highest-grossing dating app?

According to the State of Online Dating 2026 by DatingScout, Tinder is the highest-grossing dating app with 3.1 billion NZD in annual revenue, ahead of Bumble (1.3 billion NZD) and Hinge (1.15 billion NZD).

Methodology

This page is based on what we ask our readers in 18 countries, constantly updated. All figures may be quoted freely, please link to this page as the source.

For the revenue figures we connect 8 different data sources. Revenue figures of dating companies are almost impossible to find online, so we calculate them for you: comprehensive data analysis and calculation models that take into account the visitors of the services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account. Published figures come from the companies' annual reports, filings and the company registers of their home countries, the newest fiscal year per company. Figures are converted into NZD at a fixed yearly rate.

How to cite this study

DatingScout (2026). The State of Online Dating 2026: Online Dating & Dating App Statistics New Zealand vs. the World 2026. Retrieved from https://www.datingscout.nz/online-dating-statistics

All figures and charts: CC BY 4.0. Free to use in articles, reports and broadcasts with a credit to DatingScout and a link to this page.