Profile information as a whole is bad. Unlike other dating sites where you answer questions and take personality tests, users can only choose their interests from a huge list. You can't see what their thoughts are about topics concerning religion, politics, etc.
To encourage its users to post their best pictures and fill out their profiles completely, they've devised a profile scoring system. The higher your score is, the higher your visibility to other users. To start receiving ratings from other users, you need to upload at least 3 photos of yourself. Other users who view your profile through encounter can rate your profile.
Although profile score are meant to determine who are well loved by users of the site, again it is purely on the basis of appearance since users can rate you just by looking at your pictures, even without exploring your profile.
Even with the site's verification process, fake profiles on Badoo come aplenty. There are several articles written about it on the web, and we experienced it firsthand while writing this review. Only 2-3 minutes after creating a profile, we got 4 message notifications from different females who wanted to chat with us. This is highly suspicious as the account has just been created, with no picture and no information on it whatsoever. Granted, the site has a feature where premium members can send messages to new users as soon as they sign up, although we doubt that people who sincerely want to meet other people would be okay with just messaging everyone who signs up for the service.
According to demographics, the male to female ratio in Badoo back in 2009 was 70/30, with males dominating the site. Recently, the numbers flipped and more and more female profiles are being created on the same, some of them fake profiles with the intention of bringing more people into the site. Remember that profiles can be set so that it can be viewed by non-members. Hence, there are several female decoy profiles on Badoo with the sole purpose of enticing males to join the website and meet these “female” users.
Overall, we rate Badoo's profile quality 2 out of 5. The lack of profile customization really makes it clear that Badoo is a place for hookups, not for serious relationship. The site puts a huge emphasis on photos and appearance, while disregarding views and opinions. Yes, you can choose interest and there are several fields where you can freely type information about yourself, most of these are neglected by users because they are not mandatory. Badoo has an extensive verification system for photos, but nothing on what's written on your profile. A person looking for a long-term relationship or marriage is not given enough tools by which to tell who is compatible with them or not.