"I was really intrigued by Pure. There's something about the app's branding that just speaks to me. Being a 20-something young professional living his best life in a big city, you'd know why this app can be pretty enticing for me to use. The premise really got to me: anonymous sex partners, disintegrating profiles, and a time limit. Where do I sign up? However, what put me off was the app's limited reach. There's barely any activity in the app. Only a handful of people use this app in my area which is a huge bummer. The idea was great, but sadly, it can also be pretty limiting."
- Brent, 23
Pure Review New Zealand October 2026
When Uber meets Snapchat, Pure is a trendy mobile app claiming to be your wingman when it comes to instantaneous, discreet, and casual hookups. All about Pure in New Zealand.
4.0very good
Pure is a dating app for people after casual hookups, with chats that disappear within 24 hours
- Chats disappear within 24 hours
- Two step age verification for users 18 or older
Hookups
Casual dating
Flirts
Pure New Zealand in 10 seconds
- Pure is a dating app where users post personal ads to find quick, anonymous casual encounters
- Chats disappear within 24 hours, and photos and videos are designed to be temporary for added privacy
- Pure uses a two-step age verification system powered by Veriff, combining AI face scanning and government ID verification to confirm all users are 18 or older
- There’s no swipe-based matching - Results depend on timing, location, and what users are looking for
- Includes features like age verification and intent-based matching through “turn-ons”
- Runs on a subscription model with additional in-app purchases - Check prices here
- Activity depends heavily on location, and smaller areas can feel inactive
- Top members are mostly from the United States and Russia
Is Pure right for you?
Find out if Pure is the right service for you or if there are better options.
Better than Pure
Who is Pure for, and not for?
Pure is for…
- People looking for casual, no-strings-attached encounters
- Users who value anonymity and discretion
- Those who want fast connections without long profiles or swiping
- People comfortable with ad-based, real-time matching
…and not for
- Serious daters looking for long-term relationships
- People who prefer traditional dating apps with detailed profiles
- Users in areas with low activity or few members
Pure pros & cons
- Modern minimalistic design that is aesthetically pleasing
- Profiles disappear completely after 24 hours, ensuring anonymity
- Chats self-destruct after a day, and screenshots are not allowed, enhancing safety
- Above-average data security
- Find compatible matches as it promotes wide array of sexual encounters
- Limited matches in areas with few active users
- Fewer active users daily due to 24-hour profile deletion
- Only one selfie can be uploaded per profile
- Getting matches can be challenging especially in areas with fewer members
- Paid subscription is needed to browse the platform
What Pure really costs in New Zealand
Compared with other dating services, Pure is in the upper midfield.
Pure Membership
A recurring membership for geo requests, Instant Chat and Incognito mode. It renews automatically until you cancel it.Total
1 week
23.99 NZD / week
23.99 NZD
1 month
47.99 NZD / month
47.99 NZD
Our pick: The 1 Month membership costs 47.99 NZD and gives you messaging, geo requests and Incognito mode. It is the sensible choice for regular access.
Pure costs last updated on Oct 5, 2026
Payment options in New Zealand
Credit CardApp Store
No anonymous payment.With Pure you cannot pay anonymously, the charge appears on your bank statement.
On your bank statement
Online Classifieds AG is the operator shown for Pure billing
Pure costs screenshot
Can you try Pure for free?
- There is no way to test Pure for free
- You cannot read messages without paying
What is the notice period on Pure?
The notice period on Pure is 1 day.
Pure requires a monthly subscription to access the platform. You can cancel the automatically renewed subscription at any time. You will retain access to Pure for the remaining days you have paid for, but the subscription won't renew once it expires. You can resubscribe whenever you wish.
In addition to the subscription, Pure offers in-app purchases for features like Hats, Crowns, Gifts, Instant Chats, and Chips.
Hats enable "Incognito Mode," allowing you to browse Pure unseen and chat while appearing offline. Crowns, available exclusively for men, let you become "King of the Hill" and pin your ad at the top of the feed.
Gifts are customizable messages in which you can include a note, your favourite song, or a photo. Instant Chat, another feature for men, allows immediate messaging without waiting for a mutual match. Finally, Chips lets you save chats and continue conversations without limits.
Although you can't cancel your subscription or trial through the actual app, you can cancel any subscription or trial through the App Store or Google Play Store.
After canceling your subscription, you will be able to use the app for the remaining days that you have paid for. When your subscription expires, it will not be renewed. You can opt back in at any time.
Note that canceling your subscription will not retroactively refund subscription payments, and previously charged subscription fees cannot be refunded based on the cancelation date. Deleting the app or your account does not cancel your subscription either.
Free services
- Upload naughty photo albums
- Customize your bio
Paid services
- Send geo requests in your area
- Instant messaging
- Incognito mode
How to cancel your Pure subscription →
Try Pure-App free →Who is signed up on Pure in New Zealand?
Most Pure members are from the United States, with others living in Russia, Canada, Ukraine, Brazil, the United Kingdom, the Czech Republic, Poland, and Argentina.
Pure has more male members than female members, and most are straight singles aged 25 to 34 who access the site via mobile phones. Pure users seek casual dates and erotic adventures with like-minded individuals.
How to change your location in the Pure app?
To change your location in the Pure app, select the "City" filter and choose your desired destination. You can easily switch between nearby and distant places.
500
Weekly active members in New Zealand
1,000
Members in New Zealand
Gender
23%
18-24
33%
25-34
20%
35-44
14%
45-54
10%
55+
Age of members
Where Pure is most popular in New Zealand
Strongest regions
- West Coast100%
- Nelson City95%
- Taranaki93%
How does Pure work?
Post personal ads instead of building full profiles
Match when someone likes your ad
Chats and profiles disappear after 24 hours
Success depends on timing, location, and shared intent
Create a new ad daily to stay visible
Signing up at Pure
★★★★★ 3.0/5
Sign up with
Google
Where
Website, iOS and Android app
Minimum age
18
Browse without an account
No
Required information
- Your gender
Verification
- Live video selfie required
Pure launched a two-step age verification process on October 14, 2025, using technology from identity provider Veriff. The system first uses an AI-driven face scan to estimate a user’s age. If that’s inconclusive, users must upload a photo ID and selfie for verification.
Making contact on Pure
★★★★★ 3.0/5
- Express your personality only through a selfie
- Your profile acts as a meeting request visible to nearby users
- Select "Yes" on profiles that interest you
- A mutual like opens a chat window
- Meeting new people often depends on timing and location
- Sending messages for free is not possible
Profile quality
★★★★★ 3.5/5
- Create personal ads instead of profiles
- Personal ads are deleted after 24hours
- Only your selfie is shown on personal ads, no other details
- You can change your selfie if desired
- Profiles are moderately detailed
- Profile pictures are visible to everybody for free
The Pure app
★★★★★ 3.0/5
- Available for iOS and Android users
- Free to download
- Accessible through the website
- Easy to use
- Features an interactive and creative interface
Pure is available on Google Play and the App Store. You can download Pure for free, but in-app purchases are available. Pure features a creative and interactive user interface that is easy to use.
Pure is a straightforward dating app where you can create ads to match with others and send messages to other Pure members while staying anonymous.
Our field test
★★★★★ 2.5/5
Design & usability
Pure's strengths lie not only in its concept but also in its design. The mobile app's unique and trendy branding is quite strong. It looks very appealing for young adults with its white background, black font, and minimalistic cartoons. Pure, true to its name, looks clean and pristine. It does not bog down the users with unnecessary animations or unorganised design.
Also, the app has a straightforward premise, and it translates well in its usability. Pure does not provide too many buttons for its users to get lost on. Rather, the app's user interface is pretty straightforward and neat. You wouldn't be intimidated in using this app since it built to be very intuitive for people to navigate.
Special features
Check out Pure's special features here:
Finding people 3
Personal AdsFree
Pure uses personal ads instead of profiles. You must post an ad in order for others to see you and for you to view those who are nearby. To prevent becoming lost in the crowd, you must first make an effort to be noticed. You will love earning likes, opening talks, and meeting new people after publishing your ad.
Turn-ons MatchingFree
Choose from sexual Turn-ons (kinks and interaction types) and non-sexual Turn-ons like Feminism, Literature, Artsy Dates, Been to Therapy, to find matches with similar interests.
AdvertisementsFree
The Pure app is one of the most effective tools if you're looking for an anonymous online dating experience. This app allows you to post catchy descriptions, or Pure ads, in order to attract potential matches. In most cases, you'll find it essential to create a dating profile so that you can stand out. The app's rating system can often help you see how well your Pure ad is performing. Adding illustration to your ad could significantly increase your chances of making connections compared to other dating app or matchmaker.
Showing interest 1
Smart LikesFree
Exclusive for women: You can set additional filters and preferences to control who sends you likes, ensuring matches align with your preferences.
Messaging and contact 1
Devil's BonesFree
It's a new function that matches users with others at random based on their dating preferences, geography, and age. After matching, they can have an anonymous audio chat (similar to a phone call, and the talk is fully anonymous – unless they feel like maintaining their connection thereafter), allowing consumers to have an intellectual matching experience rather than swiping based on looks.
Profile and visibility 1
Queen StyleFree
Exclusive for women: Choose a unique digital avatar that reflects the traits of the Pure Queen you identify with the most, allowing you to showcase your personality in a fun way.
Safety and privacy 3
24-hour time limitFree
Pure automatically deletes accounts after 24 hours. This ensures the safety, security, and anonymity of users.
BlocklistFree
Exclusive for women: Choose a unique digital avatar that reflects the traits of the Pure Queen you identify with the most, allowing you to showcase your personality in a fun way.
Incognito ModePaid
Exclusive for women: This feature hides your online presence, lets you browse profiles unseen, turns off read receipts, and shows your status as offline, giving you more privacy.
Final results
4.0very good
“If 100% no-strings-attached and discreet sexual encounters are what you are looking for, Pure would be the perfect app for you. Otherwise, you're better off checking out these other dating apps.”
Try Pure-App free →
tested October 2026
Signup3.0
Making contact3.0
Profile quality3.5
App3.0
Field test2.5
Overall4.0/ 5
Alternatives: Better than Pure
Compare Pure with other dating sites
Pure experience reports
Pure FAQ
GENERAL INFORMATION
What is Pure?
Pure is an online dating app that helps you meet anonymous people in your area for casual sex. You only need a selfie to get started. Chats disappear after 24 hours. You can't copy text or photos, and screenshots are blocked. Photos and videos burn after being viewed. You can keep nudes safe in a private Pure album.
How do I start on Pure?
To get started, download the app, open it, and select your gender. You will then be asked for your payment information to get a subscription.
How does Pure work?
Pure functions similarly to an ad format. You can write something catchy about yourself or what you seek. Pure creates a match if other members like your ad. You don't need to swipe through profiles to find a match.
For example, Pure gives members 24 hours to connect and meet. After 24 hours, Pure deletes the conversation history and profiles. You must create new profiles every day to stay active.
Pure is available for free download in the Apple App Store and Google Play Store. You can also access Pure through its website.
How can I contact Pure?
To contact Pure support, send an email to feedback@pure.app. For account-related issues, include your user ID in your message. You can find your user ID in the app by clicking on the mask icon, then going to the settings menu. This information helps the support team address your concerns more efficiently.
Who actually owns Pure?
Pure is owned by GetPure Inc., a company that focuses on anonymous online dating sites and services. Pure was built by a team of developers from Switzerland.
SUBSCRIPTION AND CANCELLATION
How can I cancel a subscription on Pure?
You can cancel your Pure subscription in several ways. The easiest is directly through the app: go to Profile (mask icon) → Settings → Purchases → Manage Subscription → Cancel Subscription. You can also cancel via the Pure website by going to Settings → Subscription → Cancel auto-renewal. If you subscribed through the App Store or Google Play, you can also cancel there. Make sure to cancel at least 24 hours before your next renewal date to avoid being charged. Deleting the app does not cancel your subscription.
If I delete the Pure app, will my subscription be canceled?
No. Deleting the Pure app does not cancel your subscription. You must cancel directly through the app settings, the Pure website, or your App Store or Google Play account. You will continue to be charged until you actively cancel.
How do I change my payment information on Pure?
If you’re using an Apple device:
- Go to your phone’s Settings
- Tap iTunes & App Store
- Tap your Apple ID
- Select “View Apple ID”
- Select “payment information”
- Update your payment information and tap “Done”
If you’re using an Android device:
- Open the Google Play Store
- Touch the Menu icon
- Select “My Account”
- Tap “Add Payment Method” or “Edit Payment Method”
- If prompted, sign in to Google Wallet and follow the instructions
Can I get a refund of the money I spent on Pure? How do I do it?
If you use an Apple device, all refunds are handled by Apple. To request a refund, go to iTunes, click on your Apple ID, select “Purchase History,” find the transaction, and hit “Report a Problem.”
If you use an Android phone, send the receipt for your payment from Google Play to android@getpure.org with your order number. The Pure team will process your request as soon as possible. You can find the order number in the order confirmation email or by logging into Google Wallet.
How can you use Pure for free?
You cannot use Pure for free. To access the features, you should opt for premium options. Attractive profiles and excellent illustrations help catch the eye of potential matches on Pure.
How much does Pure cost?
Pure offers different subscription packages. To find more information, click here
USABILITY
How do I delete my Pure account?
Pure does not create permanent accounts. Your chats are removed from the servers after 24 hours and are not stored. Pure only has your picture, subscription information, and user ID, all encrypted.
If you no longer want to use Pure, remove the app from your device and unsubscribe from the App Store or Google Play Store.
My Pure account is blocked, what should I do?
Being blocked on Pure can happen due to a violation of its policies. Your photo must be of your face. Breaking this rule, or others, may lead to a ban.
If you believe you were banned without violating any policy, you can email Pure's moderators at feedback@getpure.org. They will review your case.
I submitted the wrong photo on Pure. How do I change it?
Hit the X at the top left of the photo to add a new picture. If you’ve already submitted a meeting request, click "My Request" and delete your request. You can then submit another photo.
I'm not getting notified when someone wants to meet me. What do I do?
Pure needs permission to send you notifications. If you denied the app access, go to your phone settings, find "Notifications," and allow the app access. If this doesn't solve the issue, try reinstalling Pure.
Why is Pure stuck on "Looking for people nearby"?
Try restarting or force-quitting Pure. On your device, go to Settings and ensure GPS (location services) is enabled. Try turning location services off and back on. You may need to open the Maps app for GPS to pick up your current location. If the issue persists, wait a few hours and try again.
Can you send messages for free on Pure?
No, you cannot send messages for free on Pure. While you can download the app, messaging requires a subscription or payment to unlock this feature.
What is Pure app used for?
The Pure app is used for anonymous online dating and casual encounters. Pure allows users to post ads and connect with others seeking similar experiences. Pure emphasizes privacy and anonymity by deleting profiles and chat histories after 24 hours.
SECURITY
Why does Pure need access to my location?
Pure needs access to your location to submit a photo for a meeting request for people in your area. If you denied the app access to your location, go to your phone settings, find "Privacy," select "Location Services," and allow the app access.
Why does Pure need access to my camera or photos?
Pure needs access to your photos or camera to submit a photo for a meeting request. If you denied the app access, go to your phone settings, find "Privacy," select "Photos," and allow the app access.
Is Pure safe?
Yes, Pure is safe. Pure frequently updates its features to maintain safety and anonymity. Pure's design aims to protect your privacy, making it a great option in online dating.
Is Pure real?
Yes, Pure is a real app designed for anonymous online dating and casual relationships. Pure offers a platform where users can post ads and connect with others seeking similar experiences.
Is Pure legit?
Yes, Pure is a legitimate app designed for anonymous online dating and casual relationships. Pure has been available for several years and can be downloaded on major platforms like the Apple App Store and Google Play Store.
Is Pure a scam or fake?
No, Pure is not a scam or fake. Pure is a legitimate app designed for anonymous online dating. Pure has been available for several years on major platforms like the Apple App Store and Google Play Store, which adds to its credibility.
Is Pure a safe dating app?
Yes, Pure is a safe dating app. Pure focuses on user privacy and security. Pure offers features like anonymous chats and location-based services that delete messages after 24 hours, adding confidentiality.
Is the Pure app really anonymous?
Yes, the Pure app is designed to provide a high level of anonymity. Pure deletes profiles and chat histories after 24 hours to ensure your long-term data is not stored.
Are there fake profiles on the Pure app?
Yes, like many other dating apps, you might find fake profiles on Pure. Despite Pure's efforts to maintain a genuine user base with features like temporary profiles and anonymity, some fake profiles may still appear.
Does Pure verify age?
Yes. Pure has introduced a two-step age verification system using technology from Veriff. The process begins with an AI-powered face scan to estimate a user’s age. If the result isn’t conclusive, users must upload a government-issued photo ID and a live selfie for confirmation. This system is designed to ensure that all users are of legal age and to strengthen trust and safety on the platform.
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Founder of DatingScout and Author of the book "Online Dating for Dummies"
Chris founded DatingScout 17 years ago, and today he is one of the leading Online Dating Experts. He is the author of the book "Online Dating for Dummies" and the author of the Internet's largest online dating study analyzing 20 Million Profile Pictures with artificial intelligence. Chris Pleines holds a master degree in media science and appeared in numerous television interviews and publications to give expert advice as well as tips about online dating.