Pure Statistics New Zealand 2026
- Chats disappear within 24 hours
- Two step age verification for users 18 or older
Pure in New Zealand: the numbers that matter
New Zealand1,000 people in New Zealand actively use Pure in 2026, with interest 9% higher than a year ago.
66% of Pure members in New Zealand are men, 34% are women.
42% of Pure members in New Zealand belong to Gen Z, the largest generation; Millennials make up 33%.
166.7 million NZD was the worldwide revenue of Pure in 2025, +46% against 2024.
1.2 / 5 is the Trustpilot rating of Pure from 135 reviews.
How many people use Pure in New Zealand
Member numbers you find online are usually very inaccurate, so we estimate how many people are really on Pure from traffic data and interest in the service, updated monthly. (November 2026)
Pure had an estimated 1,000 active members in New Zealand in November 2026. Interest up 5% against the previous quarter, +9% against a year ago.
Who uses Pure in New Zealand
42% of Pure members in New Zealand belong to Gen Z.
From the age distribution of Pure members: Gen Z 14-29, Millennials 30-45, Gen X 46-61, Boomers and older 62-80.
Where Pure is most popular in New Zealand
Strongest regions
- West Coast100%
- Taranaki93%
- Nelson City92%
- Auckland89%
- Manawatu-Wanganui89%
- Northland89%
- Hawke's Bay89%
- Tasman District88%
- West Coast100
- Taranaki93
- Nelson City92
- Auckland89
- Manawatu-Wanganui89
- Northland89
- Hawke's Bay89
- Tasman District88
- Bay of Plenty85
- Wellington85
- Otago84
- Southland82
- Canterbury80
- Gisborne District80
- Marlborough District79
- Waikato70
Last data update: November 2026
What users say about Pure
Pure in the App Store and on Google Play
New ZealandPure is rated 3.3 out of 5 in the App Store in New Zealand, based on 188 ratings; 5 of 5 compared dating apps score higher (November 2026).
Pure is rated 3.1 out of 5 on Google Play worldwide, based on 200,424 ratings and over 25,838,632 installs; 5 of 5 compared dating apps score higher (November 2026).
Data: November 2026
Pure in the store charts in New Zealand
New Zealand- #1Tinder Dating App
- #2Hinge Dating App
- #3Bumble Dating app
- #6Raya
- #8Feeld
- #10PURE
- #11Nymph
- #12FilipinoCupid
- #20Badoo
- #21Hily Dating App
Dating apps in this chart, as the store lists them
- #6Hinge Dating App
- #9Tinder Dating App
- #22Bumble Dating app
- #29PURE
- #39Nymph
- #58Feeld
- #60Bumble For Friends
- #73Hily Dating App
- #85Roomies
- #88Badoo
Dating apps in this chart, as the store lists them
- #1Tinder
- #2Hinge Dating App
- #3Bumble Dating App
- #4Badoo Dating App
- #5PURE
- #6Feeld
- #7Boo Dating App
- #8happn
- #9Hily Dating app
- #10Plenty of Fish
Dating apps in this chart, as the store lists them
- #1Tinder
- #2Bumble Dating App
- #3OmeTV Chat
- #4Badoo Dating App
- #5Hinge Dating App
- #6Dating and Chat
- #7Bumpy
- #8Dating and Chat
- #9happn
- #10Dating and Chat
Dating apps in this chart, as the store lists them
Pure holds #10 in the App Store chart top grossing Lifestyle in New Zealand, week of 2 Nov. Tinder Dating App is the highest ranked dating app in this chart. Pure holds #5 in the Google Play chart top grossing Dating in New Zealand, week of 2 Nov. Tinder is the highest ranked dating app in this chart.
Pure revenue: 166.7 million NZD in 2025
Pure earned 166.7 million NZD in 2025, +46% against 2024.
Online Classifieds AG: the company behind Pure
Revenue figures of dating companies are almost impossible to find online, so we calculate them for you. Online Classifieds AG does not publish its revenue. Our figure is an estimate from comprehensive data analysis and calculation models that take into account the visitors of its services, the revenue figures that companies in the industry publish, stock market data, the size of the company, trends and other information we were able to take into account.
Pure vs. Ashley Madison vs. be2
Pick up to three services and compare members, gender, generations and app ratings.
Quick answers, ready to quote
How many people use Pure in New Zealand?
According to DatingScout, Pure has about 1,000 active members in New Zealand in 2026 (published member count: 1,000). Interest up 5% against the previous quarter, +9% against a year ago.
What is the gender split on Pure?
According to DatingScout, 66% of Pure members in New Zealand are men and 34% are women in 2026.
How old are Pure users?
According to DatingScout, the largest age group on Pure in New Zealand is 25-34 (33% of members); Gen Z account for 42%.
How much money does Pure make?
According to DatingScout, Pure generated 166.7 million NZD in revenue in 2025 worldwide, +46% against 2024.
Where is Pure most popular in New Zealand?
According to the DatingScout popularity index, Pure is most popular in West Coast, followed by Taranaki and Nelson City.
Is Pure bigger than Ashley Madison?
No: according to DatingScout, Ashley Madison has about 6,520 active members in New Zealand against 1,000 for Pure.
The State of Online Dating 2026
New ZealandBeyond Pure: what singles tell us in our own survey, the State of Online Dating.
Custom cuts of the data (by country, gender or age), interviews and raw tables for your newsroom, usually within one working day.
Press kit
Download: DatingScout Logo (JPG, 3611 × 666 px, 172 KB) →
Find out if Pure is the right service for you or if there are better options.
Why can you trust us?
- We have been testing and publishing online dating reviews for over 17 years
- We have carefully reviewed over 3,579 dating services
- Our dating site reviews and results are objective and independent in contrast to many other comparison sites
- We update our reviews every month based on new site/app offerings and feedback from our readers
- We are the Author of the Book "Online Dating for Dummies" - read more on our About Us page
- Our Dating Experts are constantly cited by press and TV outlets, find out more here
More about Pure
Sources: press reports and company statements (revenue, 2025); Google Play and App Store (ratings); interest data (popularity of Pure by region and interest trend); Trustpilot (135 reviews, November 2026); DatingScout member estimates based on company statements and traffic data. Age and generation shares are DatingScout estimates. Last update 9 October 2026.