I've been studying in Japan for 4 years now and I am trying to find someone special for me. It's sad to be alone in a foreign country. When I joined Pairs, I really enjoyed meeting different kinds of people. I really value the honesty of the people here, so you rarely meet pretentious members. I've been on my second date already, but she's not yet the one for me. But I had fun meeting the first two. Hoping that the next will be successful already. Overall, Pairs is really a great app. -Tyron, 28
Pairs Review New Zealand October 2026
- Available only in Japanese
- Free for female members
Pairs New Zealand in 10 seconds
- A dating website and app for people looking for soulmates
- Available only in Japanese language
- One of the most popular dating apps in Japan
- Strengthen your security by integrating your biometric authentication
- Free for female members
- Profile photos are subject for verification
- You can buy Pairs pre-paid membership cards from convenience stores
- Most of its members are from Japan with almost equal percentage of male and female users

“Pairs is generally a promising site. It's true that the design and the convenience of using it, both in desktop and app versions, are great. But due to its language limitations, people who are not familiar with the Japanese language will not be able to enjoy its features.”
Better than Pairs
Who is Pairs for, and not for?
- People looking for serious relationships and deep commitments
- Singles who want to fall in love
- Westerners looking for interracial dating with Japanese women
- Those searching for erotic adventures and casual encounters
- Singles who are into quick hookups
- Those who don't have the patience for translating languages
Pairs pros & cons
- Roulette-type matchmaking available
- Strict account and profile verification
- Many women using the dating app since it is free to use for women. Check other packages here
- Dating site and app are only available in Japanese language
- Not many members active in the US
- App only available in 40 countries
What Pairs really costs in New Zealand
- You can test Pairs free of charge
- Women can read messages for free, men pay
The notice period on Pairs is 7 days.
Pairs cost can be overwhelming to look at because of too many numbers, but remember to convert before you say it's too much. However, the cost is still above the average. The monthly premium membership lets you enjoy several features for some time, while the coins let you enjoy features that require points.
You can pay for membership by directly crediting it to your account or using your Apple Store account.
Pairs Pre-Paid Membership Card
Japanese users can now purchase prepaid membership cards from convenience stores and discount stores to diversify payment methods and make it easier for more people to use the platform. In addition to using it yourself, the card can also be used as a gift.
Premium Membership for Commitment-Searching Singles
This new subscription plan will only offer users possible mates who are serious about finding a long-term relationship. Members of this community will be able to share unique photographs that only other 'dedicated' users will view, in addition to having an exclusive user base inside this feature. This function will also recommend users a daily possible match.
- All premium features for women
- Registration
- One message for male members
- Messaging for men
- Boost
- Like a community
How to cancel your Pairs subscription →
Is Pairs right for me?Who is signed up on Pairs in New Zealand?
Exclusively on DatingScout: online member numbers for dating services are usually far off, so we estimate how many people are really on Pairs from traffic data and interest, updated monthly, with history.
Since the goal of the site is to help busy people find true love, members who join are mostly looking for long-lasting relationships or their soulmates.
The developer of Pairs is based in Japan, which makes it understandable to have most members from the country among the other 40 countries worldwide.
It has around 15 million registered users, and the member activity is notable.
Where Pairs is most popular in New Zealand
Strongest regions
- West Coast100%
- Taranaki81%
- Otago80%
Last data update: May 2026
How does Pairs work?
Signing up at Pairs
★★★★★ 3.5/5
- Signing up is free
- Get the verification code for sign up and login
- Answer a questionnaire
- Upload a profile photo right away
- Everything is written in Japanese language
- Strengthened biometric authentication
Signing up for Pairs is not very easy but not complicated as well. You have the option to register using your Facebook account or Apple ID. It is free both on the website and the app.
Provide basic information and answer a short questionnaire to complete and prepare your profile.
You can upload a profile picture right away, which is subject to verification. Once you've finished the first part of the process, you may proceed to the email verification. Enter the code so you'll be redirected to your profile.
You'll find members liking your profile or sending messages to you. Female members are usually the ones who reach out since they can use all the features for free.
Making contact on Pairs
★★★★★ 3.0/5
- Get a match by mutually liking each other's profiles
- Verify your identity to read messages sent to you
- Use manual searching
- Women can send messages for free
Profile quality
★★★★★ 4.0/5
The Pairs app
★★★★★ 4.0/5
- Dating app is available in iOS and Android
- It is user-friendly and easy to navigate
- Features 24/7 monitoring to avoid fake accounts
- It has menus to your profile, messages and matches
- Features a search function to look for possible dates
Pairs is one of the top dating apps in Japan. There are many accounts of users saying they found a partner through the app.
It has millions of users which give you more chances to find a possible date. Many members are females because the app is free for women.
The app is user-friendly with a menu that takes you to your profile, messages, and matches. You will be seeing matches that are near your location. Apart from matches, you can also search for a possible date.
Available to both Apple and Android users, it boasts a really good security system to make sure that only authentic people are using it. It has 24/7 monitoring for fake profiles and abusive users.
Our field test
★★★★★ 4.0/5
Pairs is like my dream dating app. The concept is not very hard to understand. The members are nice. It's free for us girls so that's really a plus for me. Although even if I have to pay, I think, it will be worth it. I'll continue using this until I meet the perfect guy for me! -Mara, 27
Design & usability
Design and Usability
For members who understand Japanese letters, this is definitely a good app. The design is beautiful, classy with a touch of modernization. You'll find everything that you need in here. However, for the international audience, it will be difficult to be part of this site. Members who use the desktop version will have the option to translate the page, but for the app, it would be a lot of work before you can translate the letters.
Since Japan is one of the leading companies when it comes to technology, Pairs reflects this expertise by having a site and app
Special features
Below are the special features offered by pairs. Most of them needs coins for male members to access them.
Finding people 1
Ashiato/FootprintsFree
Ashiato or Footprints lets you track the users who visit your profile. It's an easy way to know who are interested in you, so you can visit or contact them if you also them.
Showing interest 1
Swipe/LikeFree
If you like a member, just click on like. Both of you will be notified if the feeling is mutual (on the positive side).
Messaging and contact 4
Community ChatFree
A new feature called ‘Community Chat’ allows you to chat and interact with others who share the same interests without needing to match first. Members can join up to 50 topic groups based around their specific interests and hobbies.
Group Talk Video Chat FeatureFree
Pairs offers a 'Group Talk' video chat feature that allows up to 8 members to participate in a group call. You can meet new people through these chats as they can be randomly selected. However, you may also choose which video call group you would like to join in. After a group call, you can send a like with a message to someone in the group call you are interested with and hope for a successful match.
ConciergePaid
One fun and unique feature that Pairs have is the Concierge. This allows you to message and video call with a relationship expert to seek advice when needed.
Talk to DateFree
The 'Talk to Date' function connects people in an audio call before allowing them to match. Users begin by deciding where to go on a date and completing some basic questions. Following that, they will be placed in a 5-minute audio call with another user based on their previous replies.
Community and events 3
CommunityFree
This is where you can show your interests and at the same time meet people who share the same interests with you,
SeminarsFree
Pairs holds regular seminar events for single men and women in Kuwana City looking to marry. A platform concierge, a dating expert, will be on hand to offer advice and tutorials on how to maximise the app's potential.
Bus Ticket DiscountsFree
Pairs has partnered with local transportation firms to encourage singles to go on dates over the winter. They are offering a special reduced bus ticket for two people.
Final results
- Best score: Profile quality, App and Field test, all 4.0
- Weakest: Making contact, 3.0
Compare Pairs to alternatives
Looking for sites like Pairs, apps like Pairs or simply the best Pairs alternatives? Here are the services that did better than Pairs in our test, and below you can compare Pairs side by side with any other dating site we have reviewed.
Better than Pairs
Compare Pairs with other dating sites
Pairs and Ashley Madison side by side. Add up to four services to the comparison, or remove one and type another name. All tested Social Dating Apps
Pairs FAQ
What is Pairs?
It is a website with an app version which connects single people to find their true love despite the busy lifestyle.
Who owns Pairs?
The owner and developer of Pairs is Eureka, Inc.
Is Pairs only available in Japan?
No, Pairs is available in more than 40 countries worldwide.
Is Pairs available in Google Play Store?
Yes, Pairs is available in Google Play Store.
Is Pairs available in English?
No, the website and the app are both in Japanese language. However, you can use an online translator if you really want to use it. But the translation is not 100% guaranteed correct.
Is it true that Pairs is free for female members?
Yes, female members can use the premium features for free.
I am a male, do I need to pay so I can sign-up for Pairs?
Registration is free for everyone, but using other features requires premium membership for male members.
What are points?
Points are used to access some features of the app.
Can I change my membership plan?
Yes, you have the option to change your Pairs membership plan. Just go to your account settings and adjust it based on your preference.
Can I upload multiple photos?
Yes, Pairs allows you to upload multiple photos. But you'll have one main profile photo and the others are called sub-photos.
I am trying to login but the app is asking me enter a code, where can I find it?
Pairs will send a verification code to your registered email address. Make sure to enter it within 10 minutes or else it will expire.
Can I still edit my profile infromation in Pairs?
Yes, profile information is editable after registration.
How can I pay for Pairs premium membership?
You can directly link your account to your credit card, or use you Apple Account to pay for membership.
Does Pairs has an app version?
Yes. It is available for free in Apple Store.
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