Launched in 2012 by three entrepreneurial sisters, Coffee Meets Bagel is a San Francisco-based mobile dating app that values quality over quantity. The CMB app was created primarily to counteract the endless swiping and casual connections that saturate the online dating market today.
A customised service named #LadiesChoice was created to elevate the quality of mobile dating for members. Men will receive matches - known as "Bagels" and have 24 hours to either like or pass on the Bagels. Among the men who expressed interest, CMB curates the best potential matches for women. This model uses your Facebook information to curate a matching pool from the friends of your friends. #LadiesChoice ensures that your potential matches are already more familiar to you (compared to other dating apps) and gives you the opportunity to create more meaningful relationships.